My interest in art and design began in high school where I started taking computer graphics and visual design classes. I continued exploring the world of design at Long Island University, discovering talents I never knew I had. While still in school, I decided that I needed to gain some real design work experience. I began freelancing through various websites; entering design contests with logo designs, flyers and whatever else I could get my hands on. I also interned with ClearVision Optical, a fashion eyewear company based on Long Island. This internship taught me so much about the world of marketing and design. I was able to work on projects ranging from micro-websites, to product photography and retouching, to catalog design and layout. I learned about marketing, knowing how to identify and sell to your audience, how to create language that entices people and how to work with a team of people to collaborate towards a successful end result.
In May 2011, I graduated with a Bachelor of Fine Arts Degree in Digital Art and Design. Shortly after graduating, I decided to follow another dream. I moved from Long Island, NY to Los Angeles, CA. I’d always loved the idea of living on the west coast, and figured it was the perfect time to try something new.
Living in Los Angeles taught me a lot about how competitive the creative field is. After some time, I found my way to a design and marketing position with Habitat for Humanity, San Fernando/Santa Clarita Valleys. During my time with Habitat for Humanity, I have had the opportunity to grow with the company. When I first began, I worked as a Graphic/Web Designer and Marketing Assistant. My responsibilities greatly centered around design. I worked with our Marketing Manager creating collateral such as flyers, promotional materials, digital ads, email campaigns, fundraising event materials and more.
As time went on, I was able to grow in my position, and now I am the Design and Marketing Manager. I am still responsible for all the design work for the organization, but in addition, I also create the content for all marketing collateral. I have rebranded and restructured the website for the organization. I create annual marketing plans, assigning roles to appropriate staff members and making sure that each deadline is met. I manage different fundraising events from designing invitations and promotional materials, to décor, to securing contracts with vendors and permits. I also manage the organization’s social media presence, making sure all staff is trained on how to use the social media accounts and that they are posting appropriate content regularly. Although all of this is not always centered around design, I always feel as though I am growing creatively.
In May 2015 I decided to leave California and return to New York. Habitat for Humanity offered to have me continue in my position and work remotely. Even being 3,000 miles away from the office, I am able to maintain all of my responsibilities.
To keep me connected with my true love of creating, I maintain a regular freelance career as well. I am always looking for new and exciting projects to challenge me. I offer services ranging from digital to print solutions. If you’re in need of a logo, flyer, postcard, email, or have a crazy creative need, I’m happy to work with you to solve your design problem!